2 email marketing tactics that triple campaign conversion rates

You can use this

Author

Gavin Hewitson
August 05, 2025

It’s super easy.

We’ve consistently seen 3x higher conversion rates than industry benchmarks, and no, it’s not because we’re using AI or doing anything fancy.

It’s just this:

  1. Split your campaigns
    Send one version to engaged purchasers and one version to engaged non-purchasers.
    Same creative. But for non-purchasers, we reiterate the discount code they already received in the welcome flow.
    You’d be shocked how many people saw the code once and forgot about it.

  2. Add social proof
    Every. Single. Email.
    Customer reviews. Bonus points if there’s a photo attached.
    Why? Because real people saying good things beats clever copy every time.
    We’ve even seen increases in CTR when the review includes a first name or profile photo.

The reason this works is simple:

80%+ of your email revenue is going to come from people who’ve already bought.

So your job is to get non-purchasers into that group.

And if that takes reminding them of the same offer 5 times, so be it.

If you’re sending blast campaigns to your full list with no segmentation and no reviews, don’t be surprised when performance flatlines.

Small changes. Big lifts.

Watch the video breakdown: click here

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