3 Alternatives for Mailchimp

What the video run through here.

Mailchimp Alternatives: The Only 3 Platforms I Actually Recommend

If you are reading this, I am going to assume two things:

1. You use Mailchimp.

2. You hate it.

Welcome home my friend.

I run an email and SMS agency. My team and I live inside these tools daily. Here are

The three platforms I recommend are:

• Klaviyo

• Omnisend

• Beehiiv

They each have a lane. So here is what I recommend… based on that lane you are in… but first off, how to identify that lane… how many times can I say ‘lane’.

Step 1: Are you e-commerce or not?

First decision:

• If you are ecommerce, you should be on Klaviyo or Omnisend.

• If you are not e-commerce (newsletter, coach, consultant, agency, B2B), you should be on Beehiiv (based on my experience)

Mailchimp tries to be for everyone. That is part of why it fails most people who outgrow hobby-level email in either camp, ecommerce or not.

First off - why Mailchimp holds you back

Quick context on why I push people away from Mailchimp:

• Weak segmentation
  You hit a ceiling as soon as you want anything more advanced than “opened in the last 30 days” or “purchased once.” Modern email relies on conditions like “viewed this collection, did not buy, and spent over X in the past 90 days.” Mailchimp makes that painful or impossible.

• Limited automations
  You can technically build flows in Mailchimp, but they are rigid, awkward, and not built around serious lifecycle marketing. Welcome, abandoned checkout, browse abandon, post purchase and winback sequences are where ecommerce brands print money. Mailchimp is not built with that as a core strength.

• Terrible forms
  Your forms are the front door of your list. Mailchimp’s native forms are ugly, basic, and hard to control. You can bolt on third party tools, but then your data is scattered and messy.

1. Klaviyo: The heavy hitter for ecommerce brands

If you run an ecommerce brand and want email to be a major profit driver, Klaviyo is up there.

Who Klaviyo is for

• Brands doing consistent revenue with plans to scale

• Stores that care about advanced segmentation and advanced flows

Why Klaviyo beats Mailchimp

1. Real segmentation

   You can build segments like:

   • Purchased in the last 30 days

   • Viewed a specific product but did not buy

   • Purchased three or more times but not in the last 90 days

   • Only buys from certain categories

   This is how you send messages that feel specific, not generic blasts.

2. Powerful flows

   Klaviyo makes it easy to build:

   • Welcome flows that adapt based on subscriber data

   • Abandoned checkout flows that change based on cart value

   • Post-purchase flows that react to what someone bought

   • Winback flows that treat VIPs differently from one time buyers

   You can use conditional splits, trigger splits, internal alerts and webhooks. For most e-commerce brands, flows inside Klaviyo drive more revenue than campaigns.

3. Useful forms and profile data

   Klaviyo’s forms let you:

   • Run multi-step experiences

   • Target forms by URL, device, or visit type

   • Tag profiles based on which button someone clicks

   That last part is key. If someone clicks “Skincare” instead of “Body care,” you can store that preference and use it in your segmentation and flows later.

4. Email and SMS together

   Klaviyo’s SMS tools are integrated with email. You can run combined flows, adjust touchpoints across channels, and keep all your data in one place.

When Klaviyo might be overkill

If you are doing low monthly revenue and just need the basics up and running, Klaviyo can feel expensive. In that case, Omnisend is usually a smarter starting point.

Omnisend: A strong MVP for growing ecommerce brands

Omnisend is a great choice if you want a solid, affordable e-commerce setup without all the advanced features of Klaviyo.

Who Omnisend is for

• Ecommerce brands doing under roughly 50k per month

• Founders who want to cover the essentials well

• Teams that do not need hyper-advanced segmentation yet

What Omnisend does well

• Core flows
  You can easily set up welcome, abandoned cart, browse abandon, post purchase and winback flows. They are not as deep as Klaviyo’s, but they are more than enough to generate meaningful extra revenue for smaller brands.

• Straightforward interface
  Easier to learn and less overwhelming if you are newer to email.

• Good enough segmentation
  You still get useful segments and basic conditions. You only start to feel the limitations once your strategy becomes more sophisticated.

• Lower cost at similar list sizes

If you are under 50k per month, getting an effective setup in Omnisend and upgrading to Klaviyo later is a perfectly valid plan.

Beehiiv: For newsletters, coaches, and B2B

If you are not running a traditional ecommerce store and your business is more content or service driven, Beehiiv is my go to.

I use Beehiiv for my own agency newsletter.

Who Beehiiv is for

• Newsletters

• Coaches and consultants

• Agencies and B2B service businesses

• Creators building an owned audience

Why Beehiiv works so well

• Writing focused interface
  Everything is built around drafting, publishing and managing a newsletter, not product feeds and catalogues.

• Simple but enough
  You get basic automations, segmentation and scheduling. In B2B you usually do not need a labyrinth of flows. A clean welcome sequence and smart regular content does most of the work.

• Built in monetisation and growth

  Beehiiv gives you:

  • An ad network so you can feature sponsors or other newsletters

  • Referral programs so readers can invite friends for rewards

  • Boosts, where you pay other newsletters per subscriber they send you

These tools can help offset your Beehiiv subscription and accelerate growth while your main revenue comes from clients or offers.

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Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here