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- 3 strategies to get past $1,000,000 a month
Every business I work with that cracks the $1,000,000 a month mark does these three things when it comes to their email marketing.
In This Email You Will Find:
3 strategies to get past $1,000,000 a month
How I get work on Upwork
Resources to help with your email marketing
3 strategies to get past $1,000,000 a month
Let’s just get straight into it:
Number 1 - Different campaign for different people
I am not talking about super granular segmentation here; what I am talking about is splitting your audience up by engaged customers and engaged non-customers.
What does that look like?
First thing you need to do is create a segment of readers who have engaged with your email marketing at least once in, in this case, the last 90 days and have placed at least one order. That means anyone who has opened, or clicked an email or been active on your site in the last 90 days AND has placed an order at least once over all time.
This is your engaged customer segment
Then you want to duplicate that segment but add the filter AND has placed an order 0 times over all time.
This is your engaged non-customer segment.
You then want to have a content calendar that is identical for both of these segments however, the only difference is, when you send a campaign to the engaged non-customer segment, those emails should include the welcome series discount.
Every email a non-customer receives should have the welcome series discount in it. Your goal is to turn your existing subscribers into first-time customers. Aid that by giving the welcome series discount.
Number 2 - Different flows for different people
Every single one of your flows (automations) should be treating your subscribers differently based on their purchase history.
Just like with the campaigns, non-customers should get discount codes for their first purchase, and existing customers should not.
In the post-purchase sequences, people should also be going down different paths based on their purchase history, whereby you are automatically cross-selling based on their initial purchase.
Number 3 - Kaizen
Your email marketing should be in a constant state of improvement. How brands that are doing over $1,000,000 a month in revenue are doing this is through feedback loops.
Every month, they approach their content calendar with a test in mind. They run that test and then take the winning variations’ learnings and apply them in two ways. The first is that they apply to all campaigns going forward.
But the second is that they then take those winning learnings and apply them to all of the flows and automations that they have already created. This means, month on month, with constant testing, they are making the campaigns more effective, as well as their automations.
These three pillars take time, which is why it pays to bring on an agency like ours. But when done right, they pay off.
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How I get work on Upwork
In any given month, we pull in around $20k - $30k via Upwork.
The platform is a beast when done right.
What does right look like?
Boy oh boy, are you in luck, because guess what, I recorded a video on exactly that, check it out here: click here
My Referral Program
Resources to help with your email marketing
Check out some of the guides I put together:
Master outline of every flow of an e-commerce business needs: click here
ChatGPT prompts for 6 automations: click here
Editable design files that you can copy and paste for your own business/agency: click here
Make more profit with your next email sale: click here
My strategy for making money as a consultant: click here
639 different swipe files for email and sign-up forms: click here
Thanks for tuning in!
Cheers,
Gavin