3 tools I can stand by

This week, I am going to give you a list of everything that I have tried when it comes to email that honestly… never worked

In This Email You Will Find:

• 3 tools I can stand by

• We did $97,000 in sales last month

• Resources to help with your email marketing

This NEVER works

The only three types of tech I would recommend when it comes to email marketing.

I've tried a variety of tools that claim to help with various aspects of email marketing whether they be AI design tools, smart segmentation tools, or even anonymous visitor revealers (I made that term up, but I’ll explain it in a second).

The reality is, there isn’t a whole lot you actually need to move the needle significantly when it comes to email, and most tech for most businesses is just “nice to have.” So here is my list (note: I am an affiliate of these tools, and they have paid for sponsorships on this newsletter in the past, but none of these mentions have been paid for here):

An ESP – Klaviyo or Omnisend

If you are doing email marketing, you need a platform that can handle sending a lot of emails and sending them to the right people.

Klaviyo and Omnisend are my top picks (Klaviyo if you need more complex automations). Both of these tools allow for very advanced segmentation, but more importantly, segmentation based on behaviours your audience shows (i.e., activity on your website or in relation to your emails). For example, if someone looked at a particular product but didn’t add an item to their cart, you want to build an automation that’s triggered off that action and also filters people out of that same automation based on other actions they take.

Omnisend is cheaper than Klaviyo, but it doesn't have a lot of the bells and whistles Klaviyo has. If you’re doing under $200k a month, Omnisend will do the trick. If you’re doing over that, look into Klaviyo.

Extended Pixel Trackers

Klaviyo uses its default pixel to track your subscribers. That pixel degrades over time meaning after a week or two, Klaviyo will start missing profiles and not track them properly. That means certain flows that should be triggered (i.e., the abandon cart) aren’t triggered, which means lost opportunities to recover sales, which means lost revenue. Klaviyo will eventually fix this, but for the time being, you need a tool like Aimerce or Kluvos to track these readers for longer.

They do this by installing a pixel that lasts longer on your website and tracks your subscribers for longer. When done properly, we’ve seen increases in email flow revenue by up to 10% which, for a subscription ranging from $200 to $500 a month, can very quickly pay for itself.

Raleon

I haven’t talked about these guys before, but we recently started using them for one of our clients. Basically, what these guys do is take your entire email account, look at the user data, automatically segment your audience, and create campaign ideas they believe will resonate with the segments they automatically create for you.

I like this software, but it’s by no means a tool you’ll want to use to replace your email strategy rather, a tool you should use to complement your existing strategy. The segments they create are really small, and the content is super targeted meaning yes, these emails convert at a higher rate, but they’re also talking to fewer people.

How we use this tool is as an extra. We create 10–12 campaigns a month for our clients, and then quickly use this tool for an extra 5 emails per month. I really like this software, but I would only recommend it for those doing over $100k a month.

Apart from these three, I think everything else is largely fluff. On that note, here are some fluff tools I do not recommend:

Retention

This tool just tanks deliverability. And for the extended tracking it allows, I would just use Klaviyo or Aimerce for like 20% of the price.

Any sign-up form tool other than Formtoro

I know there’s a lot of hype around new pop-up tools that increase list growth and sign-up rates, but I’m telling you right now… they’re not as useful as they claim to be.

If you have two forms built in different tools that are identical but one gets higher conversion rates, do you think that’s because the tool is better oooooorrrr do you think it’s because it’s incorrectly tracking those who have already subscribed and is showing the form again to those already opted in? (I think you know the answer.)

Also, pro tip: sign-up form conversion rates don’t actually matter… what matters is how many people opt in and become customers after they opt in. Just saying.

AI Template Designers

I don’t hate these… but the quality of the designs these tools create just isn’t quite there. And any time saved, you end up losing time fixing and updating the designs.

There are a whole bunch more out there, but this email would be too long if I mentioned every single one.

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We did $97,000 in sales last month

It took me 3 years to get there

Here is how I would try to get there in under a year, starting from scratch

Charge more

When I first started, I would charge prices that nowadays would result in a loss

The amount of work it takes to sell something for $1,000 compared to $5,000 is almost the same.

You just need to be able to frame the value differently and sell to different people

I would invest a bunch of time in 2 - 3 referral partners

Within my network, the bulk of my referral leads come from 2 - 3 partners who sell different services to identical clients

It's funny, I have referred people to a lot of people in my network who have not done the same for me. The outcome... I never sent them any work again.

When starting, I would pay really close attention to those who are willing to reciprocate anything and double down on those

Set aside money to meet people in person

If you have a client or a partner who contributes a lot to your bottom line

I would meet them in person. Not only that, I would set aside a travel budget to meet them in person and really try to deepen the connection

If you can connect with someone face-to-face

As opposed to via a video call

Your ability to maintain that connection over a longer period of time will be a hell of a lot easier.

My Referral Program

Resources to help with your email marketing

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin