Black Friday & Cyber Monday Email Marketing Strategy to Max Out Sales

In partnership with

Check out the YouTube Video version: Click here

Black Friday is coming. Most brands will wing it.

Some will burn their list.

Others will leave money on the table.

And some will run a sale that reaches its full potential.

I just dropped a full walkthrough of the exact email and SMS strategy I’d use if I were short on time, didn’t have a team, and still wanted to print revenue over BFCM.

No random guesses. Just 3 segments, 14 sends, and a calendar that protects deliverability and drives sales.

Here’s the overview:

Segment like this:

• Non-purchasers (never ordered)

• All-time customers (at least 1 order)

• 90-day engaged (opened, clicked, ordered, or visited recently)

Send like this:

• Start early (November 14 or earlier)

• Hit your entire list on launch

• Follow up with just your 90-day engaged

• Mix creative and plain text emails

• Use extensions to boost urgency without killing your inbox

Avoid this:

• Sending to your whole list 14 times

• Launching late and losing wallet share

• Relying only on pretty graphics

• Ignoring non-buyers at the end of the sale

This strategy gets you 80% of the way there.
It’s not fancy. But it works.

And it leaves your deliverability intact for Q1.

Want the full walkthrough and email-by-email calendar?

Watch the video: click here

Today’s sponsor

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here