Black Friday & Cyber Monday Email Marketing Strategy to Max Out Sales

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Check out the YouTube Video version: Click here

Black Friday is coming. Most brands will wing it.

Some will burn their list.

Others will leave money on the table.

And some will run a sale that reaches its full potential.

I just dropped a full walkthrough of the exact email and SMS strategy I’d use if I were short on time, didn’t have a team, and still wanted to print revenue over BFCM.

No random guesses. Just 3 segments, 14 sends, and a calendar that protects deliverability and drives sales.

Here’s the overview:

Segment like this:

• Non-purchasers (never ordered)

• All-time customers (at least 1 order)

• 90-day engaged (opened, clicked, ordered, or visited recently)

Send like this:

• Start early (November 14 or earlier)

• Hit your entire list on launch

• Follow up with just your 90-day engaged

• Mix creative and plain text emails

• Use extensions to boost urgency without killing your inbox

Avoid this:

• Sending to your whole list 14 times

• Launching late and losing wallet share

• Relying only on pretty graphics

• Ignoring non-buyers at the end of the sale

This strategy gets you 80% of the way there.
It’s not fancy. But it works.

And it leaves your deliverability intact for Q1.

Want the full walkthrough and email-by-email calendar?

Watch the video: click here

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Learn more.

Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here