Black Friday is around the cornerrrrr

There is still time to plan

If you want a guide on how to run your BFCM sale, click here

I have been talking about it a bit lately, but BFCM is around the corner.

I am pretty strict on the dates relating to when we are not accepting new clients (21st of October is the cutoff), but if you need some help… just reply to this email.

BFCM is always going to be a big revenue period for those with half a brain cell.

But the reality is, for most businesses out there, revenue is vanity, profit is sanity (I think I made that line up… I dunno).

Of the 30 clients we are currently working with, 95% of them have a BFCM content calendar already planned.

And here is the thing, our content calendars focus on both maximising revenue AND profit.

We are doing tiered discounts for different segments with a focus on ramping up sales, but also ramping up the profit we get from those sales.

So if you want a strategy that pays for itself from a profit perspective, reply to this email. Cut-off dates are TIGHT!

Today’s sponsor

Your boss will think you’re a genius

Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

Resources to help with your email marketing

Check out some of the guides I put together:

  • Master outline of every flow of an e-commerce business needs: click here

  • ChatGPT prompts for 6 automations: click here

  • Editable design files that you can copy and paste for your own business/agency: click here

  • Make more profit with your next email sale: click here

  • My strategy for making money as a consultant: click here

  • 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!