DERP.... you are wrong.

I keep seeing this… email marketers claiming they have an impact when they are not

In This Email You Will Find:

• DERP.... you are wrong

• I am hosting a webinar

• Resources to help with your email marketing

DERP.... you are wrong.

I have talked about this a lot, but this ideology still seems to persist.

I saw this guy last week post the screenshot below, talking about how amazing his work was and how he doubled the email revenue for this client.

Do you notice anything that accompanies the 92% increase in attributed revenue?

Yep, there is also a 20% decrease in total revenue… If you were a business owner, do you think you should really care about that 92% increase when there is a 20% decrease in total revenue?

No.

Email marketers fixate on the metrics that are easy for them to pay attention to because a) they are lazy and b) because it easy to manipulate those numbers.

For example, I could drastically increase the attributed revenue by forcing people to go through the welcome series to get a discount code.

Sure, this would increase the email marketing revenue, but it would do so at the cost of onsite conversions, which in the case above, is what I think might have happened. Email marketers prioritise their own numbers at the expense of the store’s revenue to make themselves look better and portray a false sense a value.

Instead, have your email marketer focus on real revenue, repeat order rate and retention rate. Bonus points if you also get them to sync up with the ads team.

Remember, attributed revenue is vanity and does not equate to actual business success.

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I am hosting a webinar

I have hosted a bunch of these webinars in my time for other businesses, but this year I wanted to host my own.

On July 10th at 5:00 pm CST, I am going to be teaching anyone who is interested, how to grow their own newsletter, use it and monetise it.

I will basically be going through the step-by-step process I have used here to grow my audience and develop a business asset that consistently brings me $1000’s in new revenue every single month.

Everyone talks about how important newsletters are (myself included), but I have yet to find an actionable guide on how to use social platforms to quickly grow and build your own audience.

I will have more information coming out about this shortly (yes there will be a waitlist).

Keep your eyes peeled.

My Referral Program

Resources to help with your email marketing

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin