Email Marketer's Are Full Of S***

I am telling you right now… half of the email marketers are full of shit, and another 40% are bending the truth.

In This Email You Will Find:

• Email Marketer's Are Full Of S***

• My business updates

• What I Have To Sell You

Email Marketer's Are Full Of S***

I have grown a little tired of posting on LinkedIn.

It feels like there is a bit of a circle jerk going on, whereby if you are not posting and talking about the same stuff and also not engaging with that same content, you are not part of the ‘email marketing group’. I find the group a little lame in that, it feels like everyone is talking about how important certain things are relating to email marketing, when in reality, a lot of the stuff they are talking about has a pretty negligible effect.

This email is a bit of a rant, but here is a list of the most common lies and half-truths I see email marketers talking about:

1. Look how much we grew this newsletter by!

There is some software out there, specifically for pop-ups, that claims that their pop-ups perform way better than say, the pop-ups in Klaviyo…

That doesn't make sense though, if I can build a pop-up that is identical in design and targeting and behaviour across two platforms… is it the platform that is performing better or is there something else going on, a form is a form right?

The reality is these platforms that claim above-average results are OVER TARGETING. They are displaying their pop-up forms to people who are already in your database which obviously means you are going to higher submission rates, what existing customers would not opt-in for another discount code?

This means two things, one you are not growing list as fast as you think you are, and two you are giving discounts away to people who shouldn’t need it.

I have seen email marketers say things like ‘I don’t know how this software does it… but their forms just perform better’… well I hate to say it but… it’s your job to know how ‘this software does it’ and if this software is actually moving the needle for your business.

2. ‘Check out this cool campaign idea’

So this kid recently posted this video on Instagram: click here 

In this video he talks about this amazing strategy he used for ‘printing money’. He claims to have come across an awesome campaign strategy that targets loss aversion in readers. But then on Twitter posted the results (I think unintentionally) and revealed the actual results of the email:

Sick… you just got a conversion rate of 0.1%… do you know what other emails get conversion rates like that… literally every single email out there that isn’t sales related. I am all for cool strategies and whatnot, but there is a difference between a strategy that ‘sounds cool’ and a strategy that is tested and actually works. The only person I know who does this effectively is Jon Invanco

3. Our email designs are top 1%...

People love to harp on about email design and structure and hell, I will speak about it myself because it’s something people think matters. Hint… it really does not.

The reality is, that email design doesn’t actually matter that much when it comes to driving sales, I have seen some of the ugliest emails ever outperform templates that had hours spent on them. The reason people talk so much about the importance of email design is that it is the easiest thing to sell to business owners. Do you know what is harder to explain? Data-driven decisions. Rather than talk about subscription to conversion rate, for example, I could just talk about how pretty my emails are and to those who don’t know better, which is most people, that is why they are coming to an agency in the first place, a pretty design is more than enough.

*SCENE

Anyway, that is the end of my rant.

My business updates

So, what is happening with Gavin and his business?

As pissed off as I sound above, things are actually pretty good.

My YouTube channel has taken off, I am recording a bunch of content and I will be heading to the Dominican Republic for a conference at the end of the year. On Youtube, I have been getting about 7k views every 30 days which, for about $500 a month in video production fees, feels worthwhile to me. Now I have not closed any deals off of YouTube but it does feel inevitable at this point.

I have decided to pause everything when it comes to SEO. I was not seeing a return on the money I had spent these past 6 months. Instead, I have started a new ad strategy where I will be putting about 2k per month towards lead generation. I will have more updates on this shortly, but for the time being, we are just in the process of getting everything lined up and ready to go.

My team is doing really well with our current workload. So far I have four full-time employees who are working across some 35 different projects at any one time. Things are good and things are running smoothly.

My Referral Program

What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin