Every Email Should Have A Discount Code

Every flow and campaign email to those who have not purchased should have a discount code in it. Easy to say… but so many people mess it up.

In This Email You Will Find:

• Every Email Should Have A Discount Code

• How I Grow My Own Newsletter

• What I Have To Sell You

Every Email Should Have A Discount Code

How many of your abandoned cart flows look like that in the image below:

A flow triggered off of someone adding an item to their cart, followed by three emails that probably do something similar to the following:

Email 1 - Remind the reader the item left behind

Email 2 - Follow-up reminder

Email 3- Follow-up reminder with the discount code

Cool, you are reminding the reader of the item left behind, and great you are giving the reader an incentive for their purchase, but there is a massive problem here… you are treating customers and non-customers the same with this flow. You are not splitting people up based on their purchase history. Here is how an abandoned cart should look:

Notice the split? We are sending customers and non-customers down different sides of the flow… and here is why, those who have never purchased before, should receive emails with an incentive for them to make their first order. Why? Because we will make up for any loss in margin on the second and third purchases, assuming we have a good repeat order rate.

Some people don’t like doing this because they think it cuts into their margin… but those same people will also have a pop-up with a 10% off discount code for first-time customers, are you seeing the disconnect here? Every email someone receives should be varied based on their purchase history, and that variation should include or exclude a discount code in the email. Do this for your campaigns, and for every single flow email.

This is probably the single biggest needle mover outside of optimising the pop-ups or introducing flows and campaigns that were not already in an account. Here is an example of how I do this for campaigns:

It might be hard to see, but on the right, there is a bar that reminds the reader of a discount code and on the left, there is not. The left goes to customers and the right goes to non-customers. This email is identical apart from that, but I guarantee you, that the campaign on the right will perform better because it is going to non-customers and will help push them towards making a purchase simply because there is a discount code in there.

How I Grow My Own Newsletter

Increasingly, it seems like my newsletter is comprised of more and more email marketing agencies who want to learn how to email market better for their clients. So today, this section is for them, I wanted to share how I grow my own newsletter:

YouTube: I push a new video out every day (2 long forms and 5 shorts) all with a push to my landing page and my newsletter (click here)

Referral program: Check out my referral program at the bottom of this email

SEO: This has been a bit of a dud (spent 20k on this with zero ROI) but I grow my newsletter via pop-ups on the blog articles that drive traffic

LinkedIn and Twitter: I post giveaways and there are links in my bios to newsletter

Calendly: Anyone who books a meeting with me is added to my newsletter

Ads: Starting late this month/next month, I will start running ads to this landing page to grow my newsletter: click here

If you want to grow your newsletter and you are in B2B sales, feel free to take the above tips and implement into your own strategy.

My Referral Program

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What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin