God, I hate Mailchimp

Mailchimp is the worst email marketing platform I have ever used in my life.

In This Email You Will Find:

• God, I hate Mailchimp

• Join my webinar

• Resources to help with your email marketing

God, I hate Mailchimp

I have talked about this before… but holy s*** Mailchimp is the worst platform I have ever come across.

I honestly think Mailchimp is actively trying to push people away from using it.

Here are all the reasons you should never use this tool that feels like it was forged in hell itself:

User interface: I spend about 70 hours a week looking at a range of ESP interfaces. I have played with Klaviyo, Omnisend, SendLane, Attentive, you name it. But when it comes to Mailchimp, I always find myself getting lost. They have naming conventions that you won’t find on any other platform. Are you looking for an automation or in Mailchimp’s world… ‘a journey’. Are you looking for a list or segment? or in Mailchimp’s world ‘an audience’. Or are you looking for customer support? Or in Mailchimp’s world the ‘figure it out yourself button.’

Customer Support: I have been fully ghosted by Mailchimp’s 24/7 support lines twice at this point. I open up a chat log, start talking, and when the questions get tough, the person on the other end just stops responding. The second time I was following up for 20 minutes before I heard anything back.

‘Journeys’: The automations that mailchimp allows you to build just suck. You cannot apply dynamic filters, you can’t create dynamic splits… If you are running any sort of serious automations, or hey… call me crazy… but a proper email strategy… Mailchimp’s automations will make you lose your mind.

Segmentation: The segment builder in Mailchimp does not allow for AND and OR conditions in the same segment, meaning your segments are super limited in terms of who can be in them.

Sign-up forms: You can’t even tag people based on what they say in the form… like wtf… what else is a form good for besides getting their email address.

Here is the thing, Mailchimp has a first mover’s advantage. They were on the scene before anyone else was when it came to providing an email platform for people. But things have evolved, and strangely, Mailchimp seems to have gotten worse AND more expensive.

I am telling you this because a lot of people come to me asking what platform they should start on, and what happens is that they get so entrenched in using something that sucks (Mailchimp) that when they realise how bad it is, they have to spend a bunch of money migrating when they could have saved $1,000’s if they had just chosen the right platform.

What is the right platform? Here are my recs:

Klaviyo - Ecommerce
Omnisend - Ecommerce (30% off in the first 3 months with code GAVIN30)
Beehiiv - B2B (like me)

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A message from some friends

First time ever between June 25-27, Gigradar is launching a 3-day Online GigRadar Conference dedicated entirely to Upwork freelancers and agencies

In total there will be 15+ expert sessions led by ex-Upworkers, agency founders, and Upwork strategists.
Deep dives on profile optimization, sales-call mastery, AI-driven pitching, suspension recovery, portfolio conversion, and more.

Why you should definitely check this out 

• Exclusive insights from those who’ve built 6-7 figure Upwork businesses

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• Real-time Q&A with the speakers. Get your burning questions answered live

• Free for our community (your access is on us!)

Register now to get your unique joining link

Read real success stories and learn get tips you can use for Upwork growth

Join my webinar

There is still time to get onto the waitlist for my webinar.

On July 10th, I am going to host a webinar that focuses on how to grow and monetise your own newsletter.

You can register here.

In this webinar, I am going to break down exactly how I and you can:

• Grow a newsletter through viral giveaways

• Monetise a newsletter through sponsorships

• Hire excellent staff

• Close high-paying clients

My newsletter is easily the biggest asset I have for In-box.

I love it.

I want to teach you how to create your own.

My Referral Program

Resources to help with your email marketing

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin