How To Make It Easier For Customers To Give You Money

Auto apply discounts upon click

Author

Gavin Hewitson
April 04, 2025

We want it to be STUPID simple to buy.

One of the easiest ways to increase your email conversion rate?

Make sure your discount codes auto-apply at checkout.

If someone has to go back to their inbox, copy a code, come back to your store, type it in… that’s way too many steps.

Here’s how we do it for clients using Klaviyo + Shopify:

Static codes

Use this format in your button:

→ This takes them straight to the site with the code already applied.

Dynamic codes (like in abandoned checkout emails)

Use (sorry the tags could not be displayed as text):

→ This takes them to the exact checkout URL they left, with the code pre-loaded.

Clean. Simple. Effective.

Also – don’t just show the discount code as text or in an image.

Make the button apply it.

Tell people the code will be applied when they click.

Keep them in flow.

You’d be surprised how many brands overcomplicate this.

This one change consistently lifts conversion across welcome flows, abandoned carts, and campaign sends.

Already doing $100K+/month and want to tighten up the way your emails sell?

Let’s chat

Check out the video here.

Auto apply discount code

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