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- How We Build A Flow In 7 Days
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Here is how we go from nothing to fully functioning automation in 7 days...
In This Email, You Will Find:
How We Build A Flow In 7 Days
Pop-Up Form Trick
What I Have To Sell You
How We Build A Flow In 7 Days
Out of everything I do, building solid automations is one of the biggest contributors to getting our clients past $1,000,000 in revenue with email.
Most agencies like to take their sweet time with this process. I have seen some agencies estimate as high as 2 months for a full flow build out, but today, I am going to show you how we can get a flow done in 7 working days.
Here is how we do it:
Day 1: Journey mapping
On day 1, we hop on a call with our clients and map out exactly how our flow is going to look. In that session, we are going through every filter, every split and every internal notification we want to add to a specific automation. This is the bones of our automation.
Day 2: Building, Master Template & Scripting
On day 2, we are building that outline in Klaviyo, scripting the emails, and designing a master template to model future designs.
Day 4: Scripting Complete
On day 4, all the scripting will have been completed, along with the master templates. Following approval, we then push the emails to design based on the scripting.
Day 5: Designs
Once we receive approval on the copy, its time to design. We model all of our email designs off of the master template that was built on day 2, making the whole seamless.
Day 6: Build
Once the designs are approved, we push the emails to build into Klaviyo.
Day 7: Go live
Once the emails are complete, we turn your flow to live and you are good to go.
If you want something like this, let me know.
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Pop-Up Form Trick
If you are reading this, the odds are that your homepage pop-up is probably doing all the heavy lifting when it comes to growing your list.
But it could be doing so much more.
Here’s what I mean:
Someone lands on your site for the first time. They’re still figuring out what you are about.
Bing - full-screen pop-up...
Before they have even found a product they yet.
Of course, a big chunk of readers close it.
So would I.
And just like that, your best chance at capturing their email disappears prior to purchase.
But here’s a smarter way we’ve been using with clients to fix that
Set up a product-page flyout that triggers after 45 seconds.
➡️ Why it works:
You’re giving people space to shop before asking them to opt in. It feels relevant. Timed. Intentional.
➡️ How to do it:
- Duplicate your existing pop-up in Klaviyo
- Switch display type to Flyout
- Trigger it on URLs with “/product”
- Delay for 45 seconds
- Exclude existing subscribers
- Limit to once every 5 days
Now you’ve got a second shot at a high-intent shopper who didn’t convert on the first pop.
Want to make it even better?
Show the code instantly after they sign-up — none of that “check your inbox" trash.
Below the code, on the final step, add a button that auto-applies the discount.
We’ve rolled this out across a bunch of stores.
It’s easy to test. Doesn’t require dev work and the increase in onsite conversions AND list growth is awesome.
It won’t replace your homepage pop-up — it complements it.
Just a small change in timing and placement, and your pop-ups should now capture people who are deeper in the funnel and way more likely to buy.)
My Referral Program
What I Have To Sell You
Check out some of the guides I put together:
Master outline of every flow of an e-commerce business needs: click here
ChatGPT prompts for 6 automations: click here
Editable design files that you can copy and paste for your own business/agency: click here
Make more profit with your next email sale: click here
My strategy for making money as a consultant: click here
639 different swipe files for email and sign-up forms: click here
Thanks for tuning in!
Cheers,
Gavin