I am bored

You know,

I was thinking about what I wanted to talk about when it came to email marketing… and after about 15 minutes of thinking, I realised that for today… I wanted to talk about something else.

Today… I wanted to talk about my business and what I am doing and what I am looking forward to next year. Not because I think it would position me as an expert email marketer, but just because… I want to share it.

So here is my little business update as of 2025:

• We have grown to 10 full-time staff

• We are currently working with 32 different clients

• We have two active YouTube channels

• We have hit record revenue months

• Things are looking up

I was looking back on my yearly goals I set in 2024, and at the time of writing, we have completed pretty much every one of them, which is both exciting and underwhelming.

So going into 2026, I have made some much more aggressive goals:

Goals for 2026

• Monetised YouTube channel

• 10k subs on my agency follow-along channel

• 3 100k revenue months in a row

• Skool community for email marketers

• 5k subscribers on my newsletter

• No more client-facing work

• No retainers under $2k

• 10k Twitter followers

• New website

• Podcast running concurrently with my YouTube channel

• One 200k month

• Start an e-commerce store

One of the biggest things that has helped push my business forward is breaking down the long-term into the short-term.

Every month, I look at my yearly goals and set my monthly goals according to that. Every week I do the same with my monthly goals, and every day I do the same with my weekly goals.

Chipping away daily has allowed me to turn the big picture stuff into smaller, more actionable things that make something like growing a YouTube channel to 10k a lot more digestible and actionable.

So, let’s see how everything goes…….

My biggest struggle this year

On the note of sharing…

I wanted to share the biggest struggle I have had with work this year.

One thing I am noticing more and more is that as your company grows, the more reliant you become on a team, and the more you have to let them operate autonomously, and it is in that autonomy that the A players really shine through.

I have really struggled finding those A players, and one thing I have learned this year is the importance of cutting your losses as soon as you feel like someone is not the right fit. A lot of the time, the hassle of getting rid of someone and finding someone new feels like more of a pain in the ass than just keeping that person on board.

Trust me, it is not, and the reality is, you will need to cut that person inevitably anyway. The longer you keep that person around, the more reliant you are going to become on them.

Bite the bullet.

Well then… that is all I want to share this week. Thanks for reading.

If you need help with your email marketing, just reply to this email.

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Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here