Increasing AB Checkout Revenue 356%

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Here is a test we ran and the result we got. I would recommend doing this by the way.

In This Email You Will Find:

• Increasing AB Checkout Revenue 356%

• I am going to the Dominican Republic

• Tech Spotlight

• What I Have To Sell You

Increasing AB Checkout Revenue 356%

We increased a productivity brand’s abandoned checkout revenue by 356%.

Here is how we did it:

First things first, we created a conditional split at the start of the Abandoned Checkout immediately after the trigger.

We sent 50% of the traffic down the old automation the client had set up and the remaining 50% down our new split to allow us to compare our work versus the old work.

Note: The sample size for this test was 2,000 profiles.

On the new side of the flow (where our new emails were housed), we created a split in the AB Checkout based on the item the reader left behind. What this allowed us to do was create specific journeys that spoke to the customer in relation to the exact product—rather than a generic cart that was left behind.

We were able to create a flow that highlighted the benefits of each product and addressed the specific pain points each one solved. This was our first big win—as suddenly, the flow went from generic to personalised.

Following this trigger split, we created conditional splits based on the reader's purchase history. Those who had placed an order went down one path, and those who hadn’t went down another.

For readers who had never placed an order before, every email they received included a discount code. Getting that first purchase across the line was priority number one.

All of a sudden, this generic abandon cart flow had gone from treating all readers the same to treating them differently based on the item they left behind and their purchase history.

That’s how you personalise email automations.

After a period of 60 days, we looked at the results.

Our side of the flow generated 356% more revenue than the old side.

We calculated this by looking at the total revenue the old side of the flow had generated and compared it to our side in the same window of time.

The reason our side performed better is simple. We split people based on what they started check out with down different paths. These paths then spoke to the specific issue the client was likely to have based on what they were looking at. It sounds simple, but this stuff takes work, and its work that almost every business we come across seems to avoid doing.

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I am going to the Dominican Republic

Believe it or not, I am writing this newsletter while I am in the Dominican Republic.

For the past two days, I have been here with 35 other business owners, focusing on how to grow In-box.

There are bottle necks that need fixing.

There are leadership skills I need to learn.

But if I am being honest, the biggest motivator is to have an opportunity to be in the same room as business owners who are further ahead of me in their own journey

One thing I have learned in the last 5 years is that progress doesn't come from a YouTube video or a course; it comes from hands-on conversations with people who have been down the path you are currently navigating.

Your network is the biggest asset you have. Grow it, leverage it and cultivate it.

Monthly Tech Focus

This is really the only software you need to grow your D2C business successfully: click here (I am not an affiliate in any way of this tool beyond using it for a few of my clients)

My Referral Program

What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin