Klaviyo Is Getting More Expensive And Here Is Why You Should STAY

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Everyone is talking about the price of Klaviyo increasing… or at least how they bill is changing, which in many cases means your bill is going to increase. But that doesn’t mean you should leave the platform…

In This Email You Will Find:

• Klaviyo is getting more expensive and here is why you should STAY

• My Gumroad

• What I have to sell you

A word from my sponsors:

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Klaviyo Is Getting More Expensive And Here Is Why You Should STAY

So if you have been on LinkedIn or Twitter (I am not calling it X) or have read my newsletter at all these past few weeks, you will know that Klaviyo’s pricing model is changing soon.

I am not going to go into too much depth about the changes but if you want to learn more, watch my video here.

Instead, I am going to talk about why, even with the price change, it is not worth switching platforms.

It sounds like the easy and lazy move right? Stay with what works… but I am telling you now, even if this move to stay is motivated out of laziness, its the right one to do.

Some of you may be thinking:

‘Oh, Klaviyo is getting more expensive… I will find a cheaper option’

Now the reason Klaviyo is getting more expensive is because they think their software is good enough, to the point that the benefits outweigh the increase in cost. And they are right.

Klaviyo is unrivalled when it comes to its email functionality. The triggers, the splits, the segmentation, there is nothing that comes close to the platform (sorry Sendlane or Omnisend).

Even if the benefits and use case of the platform were not enough to convince you to stay… the hassle of moving should be.

Now I am not one to avoid hard work… and if you see how much work I put into In-box, you would know this.

But I am one to avoid wasting money.

Moving to a new platform may save you money on a subscription, but you are forgetting all the other costs involved in moving.

Let’s say you have 6 core flows set up in your Klaviyo account with 5 emails per flow. We are also for this example, going to ignore all the historical data you have on the platform that you will lose. Moving those 6 flows, which actually means completely rebuilding them in a new platform… is going to be expensive.

To hire me to do that you are looking at about $3,000 to $4,000.

On top of that, the training and skill uplift you would need to undergo to learn a new platform is also a cost in terms of time that should be considered.

All that to save a few hundred dollars (at most) a month with a new software that is inferior… its not a smart move.

Klaviyo is the biggest ESP on the market… and it only going to get better.

Honestly, in a few years, I do not think email marketing as a service will be a thing (yes I have a contingency plan for this… thank you Mom).

The benefits that Klaviyo currently offers, the cost involved in switching platforms, and the road map that Klaviyo is working towards, make moving just a bad business play.

My Gumroad

So I have started selling things on Gumroad (click here)… along with the stuff below.

For those who don’t know, Gumroad is a platform where people sell digital products… and I have a lot of digital products. Think courses, guides, strategies, swipe files all of that stuff.

I recently started selling on the platform because I wanted to get access to their organic search engine. I can promote all of my products via Twitter and LinkedIn and it’s great, but the reach is only as good as my following on those platforms. I wanted to get access to other sources of traffic: that which is already on Gumroad.

The idea was, that people search ‘email marketing’ and boom, my stuff pops up.

So how is going?

So far I have made $85.55 USD (lol)

In terms of organic traffic (traffic driven by Gumroad) I have seen about 8 people come to my products… not great

I will say though, that I no longer have to do anything to get sales on that platform. I spent about 2 hours setting everything up, and now it is done.

Will it keep getting sales? Yes

Was it worthwhile? Ask me in about a year.

What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin