March update on my business ($72,000 USD)

Here's an update on how my business was doing in the last month.

Watch the video version:

March was a solid month.

Not our best. But still strong.

We did $72,000 in revenue and $30,924 in profit.

Margins were a bit tighter than usual, and that was intentional.

We increased team salaries this month.

A lot of our team has been with us for a while, and the reality is if someone is consistently delivering above what’s expected, you pay them more. Simple.

That will compress margins slightly moving forward, but it strengthens the business long term.

Where the revenue actually came from

• $62K from agency services

• $4.1K from affiliates

• $2.6K from my Skool community

• $2.1K from sponsored content

• $151 from digital products

• $32 from coaching

The breakdown matters.

Because it shows something most people don’t want to admit:

The majority of revenue still comes from the core offer.

Everything else supports it.

What’s actually driving growth right now

There isn’t one channel carrying the business.

It’s multiple channels feeding into each other.

That’s the key.

1. YouTube

We’re doing about 60,000 views per month across both channels.

That turns into:

• Inbound leads

• Community growth

• Authority

People don’t just watch. They book calls.

YouTube is one of the highest-leverage things we’re doing right now.

2. Skool community

This is becoming a bigger piece of the ecosystem.

The flow is simple:

Free community → Paid community ($149/month) → Agency services

We’re adding about 30 to 40 people per day into the free side.

From there, a percentage moves into paid.

And a smaller percentage becomes clients.

That’s predictable.

That’s scalable.

3. Upwork

Still one of the most consistent channels.

• ~5 calls per week

• ~1 deal closed per week

Most people overcomplicate client acquisition.

Upwork is not sexy, but it works if you know how to use it properly.

We’ve systemised it.

It just runs.

4. Cold email

This one took time.

But it’s finally working.

We closed a $4K client recently, and we’re getting about 3 to 4 calls per month from it.

What changed?

Simple.

We now have proof.

When you can send someone to your YouTube and say “this is exactly how we think and what we do,” conversion goes up.

Cold email works a lot better when it’s not actually cold.

5. Referral network

This is one of the most underrated things we’ve built.

Most agencies do this wrong.

They refer to one partner.

We refer to four.

Every time a client asks for something outside our scope, we introduce them to four different providers.

SEO, paid ads, UGC, creative, CRO.

Here’s what that does:

• The client gets options

• We create goodwill with multiple partners

• Those partners send us leads back

One opportunity turns into four relationships.

Do that enough times and you build a network that feeds you consistently.

What didn’t work

Social media.

We posted twice per day for a month.

Result:

~171 followers.

Terrible.

We had hired a social media manager.

Cost was about $5K per month.

There was no real strategy being executed.

So we cut it.

Now I’m rebuilding it myself.

It’s slower upfront, but I actually understand what’s happening now.

We’re launching a new strategy immediately after this.

If we can get social right, it becomes a major traffic driver into the ecosystem.

How the business is actually structured now

We’ve got 14 full-time staff and a few part-time support roles.

Everything runs in pods.

Project managers, designers, copywriters, builders.

SOPs are dialled.

At this point, my main role is:

Sales and strategy.

That’s it.

That’s the goal.

The biggest takeaway from March

Most people are looking for one channel that “unlocks” growth.

That’s the wrong way to think about it.

You want multiple channels feeding each other:

YouTube → Community → Clients
Cold email → Calls → Revenue
Upwork → Consistent deal flow
Referrals → Compounding leads