Most agencies don't do this because they are run by 12 year olds

Check out the YouTube Video version: Click here

Want to blow up your email revenue?

Here’s a dead-simple strategy almost nobody uses that makes me look soooooooo smart.

I’ve scaled hundreds of Klaviyo accounts across every niche you can think of. And I’m telling you right now, 99% of brands still aren’t doing this:

Split every single campaign and flow based on purchaser vs. non-purchaser.

This is so easy…

Here’s how:

1. Create 2 segments:

• Engaged + has purchased before

• Engaged + has not purchased before

I define engaged as someone who opened or clicked an email or was active onsite in the last 90 days or subscribed in the last 30.

2. Send every campaign to both groups, same layout, same content but… and here is the kickkeeeerrrrrr…. Non-purchasers get a reminder of their welcome code (that they’ve never used). How do I know they have not used it? Because they are not customers!
   
   I put it in the banner at the top of the email. Every. Single. Time.
   

3. Apply this same logic to your flows:
   Set up a conditional split at the top: “Has placed order = 0”
   Then speak directly to non-purchasers. Remind them of the code they’ve already been given. Don’t wait until email 4 of your abandoned cart flow to introduce it. That’s lazy and it’s stupid… which is why most agencies do it… because they are stupid.

4. And for the love of conversions, add the code to the last step of your form
   If you're making someone opt in and then leave the site to check their inbox before they can buy… you’re actively sabotaging your revenue.

Auto-apply the code with a CTA button. Make it frictionless.

This strategy alone can lift your conversion rate from 2% to 6%, without changing your traffic, your product, or your design.

Make life easy for your customer. That’s good email marketing.

Watch the video: click here

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Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here