Most People Think They Have An Abandon Cart... They Don't

6 times out of ten, I will jump into a new Klaviyo account, open the ‘flows’ tab, and see the abandon checkout incorrectly labelled an abandoned cart. It seems like a small name slip, but in fact, it is costing businesses a fair chunk of revenue… here is how you fix it.

In This Email You Will Find:

• Most People Think They Have An Abandon Cart... They Don't

• My New Landing Page

• What I have to sell you

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Most People Think They Have An Abandon Cart... They Don't

Below is a screenshot of what I have become used to seeing in Klaviyo accounts:

This abandoned cart flow is triggered when someone starts checkout. This flow has been mislabeled, as in reality, that flow is actually an abandoned checkout flow.

No big deal right? So what, the business got the name wrong, and the flow still works…

Right? Right??? Please tell me I am right?

Wrong.

Here is the problem, in the process of someone abandoning their order, there are a few stages in which that can occur:

Stage 1: They view your site and leave without looking at any products, this is called a site abandon

Stage 2: They view a product, and then leave your store. This is called a browse abandon

Stage 3: They add an item to their cart and then leave your store, this is called an abandoned cart

Stage 4: They start checkout and then abandon the checkout process, this is called an abandoned checkout

What most businesses fail to realise, is that by mislabeling the abandoned cart, they fail to realise that in fact, they are actually missing an important customer touch point in the abandonment process, the abandon cart stage. Instead, they are actually sending emails based on people who abandon their checkout but are failing to send emails to those who are abandoning their carts, resulting in lost opportunities to recover customer carts.

Here is what I mean, for every 5 added to cart events that happen in Shopify, I am willing to bet on 3 of them go on to start checkout. So what happens to those two added-to-cart events? Well, if you don’t have an abandoned cart flow set-up, and you have mislabelled your added-to-cart flow as an abandoned checkout, nothing. See what I mean? There is no flow that is triggered on added to carts, just started checkouts.

This is how you fix it. Take your abandon checkout flow, change the name to Abandon Checkout, clone it and have it trigger off of the added-to-cart metric in Klaviyo (ensure this metric is being passed into klaviyo). Take that cloned version and label it an abandoned cart. Go into that abandon cart flow and add the filter, ‘has started checkout zero time since starting this flow’ to prevent double-ups with your abandon checkout.

The reality is, that the touch points that trigger these two flows are very similar and I am of the mind these two flows can in reality be identical to one another albeit simply being triggered off of different metrics.

Thank me later.

My New Landing Page

So if you have been following me at all for some time, you will know that I have big ambitions for this newsletter. I intend to turn it into a business of its own, separate to the fulfilment side of my work.

Part of that strategy involves growing this newsletter from 2k subscribers to 10k by the end of the year. To do that, I am going to need to spend money on ads and those ads are going to have to push people to a landing page.

Well, here is that landing page: click here

If you go this far in the newsletter, I would to know your thoughts, do you like it, is the offer clear, and what do you think I could improve on?

I am after honest feedback and taking everything so please don’t feel like you have to hold back.

Also, I Created A Referral Program

What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin