Omnisend vs Mailchimp 2025: Which Email Marketing Tool Is Better?

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CLICK HERE FOR THE VIDEO VERSION OF THIS EMAIL

If you’re weighing up Omnisend and Mailchimp, let me save you some time.

I’ve tested both, and here’s the truth:

Mailchimp is built for bloggers.

Omnisend is built for eCommerce. That’s the difference.

Here are the 3 biggest reasons I’ll always recommend Omnisend over Mailchimp:

1. Real Free Plan

Mailchimp now charges $1 to start and renews at $21/month after just 2 weeks.
Omnisend? 100% free up to 500 emails. That’s enough to get familiar with the platform and actually test automations before committing.

2. Signup Form Builder

Omnisend’s form builder is clean, intuitive, and lets you target by segment.
Mailchimp’s is clunky, confusing, and you can’t even tag subscribers properly.
Signup forms are one of the biggest revenue drivers. If yours are hard to build, you’re losing money.

3. Automation Logic

Omnisend gives you both trigger-based and conditional splits.

Mailchimp doesn’t, which means you can’t build truly dynamic abandoned cart or post-purchase flows.

If you’re running eComm and you can’t personalise based on what someone adds to cart?

You’re stuck.

Mailchimp may have been first to market, but Omnisend is actually keeping up with what eCommerce businesses need today.

Watch the video breakdown: click here

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