- Gavin's Email Marketing Newsletter
- Posts
- Personalize at scale
Personalize at scale
Check out this tool
Revamp is a tool that allows you to use AI to personalise automations at scale.
Watch the video: click here
To be fully transparent, Revamp is a sponsor of the newsletter and have sponsored this content.
So let’s get into it, we all know personalised emails convert better.
But doing that at scale?
Total nightmare. Do it within Klaviyo, we need to create a bunch of splits based on a range of conditions within flows to then be followed by a range of different content within each email.
We’ve been testing a new tool called Revamp—an AI platform that auto-writes personalised Klaviyo emails based on real customer behaviour, product reviews, and even things like weather and location.
Here’s how it works:
Pulls in dynamic copy based on the product someone viewed, added to cart, or purchased
References actual reviews about that product, not a generic one
Infuses city-specific weather or use-case context for a more human touch
Inserts zero-party data from your signup forms (e.g. “I’m buying this to improve strength”)
Runs on-brand tone using a pre-loaded voice template you create
→ That means instead of building 5+ variations of an email per flow, you just write one... and Revamp handles the rest.
If you’ve got 100 SKUs?
Revamp gives you 100 versions—without 100 hours of copywriting.
On the note of time saving, Revamp also sets all of the automations for you to then allow you to A/B test their version vs yours.
They’re offering a 30-day free trial. No risk, full data.
We’re about to roll them out for a client, and I’ll share results once we have them. In the meantime:
This one’s worth looking into.
Email marketing is heading this way whether you like it or not.
Check out the video here.
