Predictably increase your campaign revenue

Here are some strategies

Author

Gavin Hewitson
July 22, 2025

2 ways we consistently increase campaign conversion rates for ecom brands doing $1M+

Not tactics.

Just consistent, scalable strategies that actually work.

Here’s what we do:

1. Split your campaigns into 2 groups:

  • Engaged purchasers

  • Engaged non-purchasers

Same email. But only the non-purchasers get the discount code.
It’s the same code from your welcome flow — repeated.
You already gave it to them. Reuse it. Over and over.

Your goal is simple:
Move non-purchasers into the purchaser segment.
That’s where 80% of your email revenue comes from.

2. Every single email needs social proof.

That means:

  • A real review

  • Ideally, a name

  • Bonus if you have a photo

If your emails aren’t making people trust you, they won’t buy.
This fixes that.

Simple segmentation + repeated offers + trust = conversion.

If you want the exact segment definitions, let me know. Happy to send them over.

Watch the video breakdown: click here

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