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- Reengage unengaged readers with email marketing
Most brands give up on their unengaged email subscribers way too soon.
Here’s the exact strategy I use to revive dead lists and turn them into high-converting segments — step-by-step.
👇
Step 1: Build the re-engagement segment.
You want to target people who:
Have received at least 3 emails
Have opened 0 emails in the last 90 days
(Optional) Have never placed an order
This excludes brand new signups and filters down to the people who should have engaged — but haven’t.
We call this the Re-engage Segment.
Step 2: Send a plain text email — no creative, just human.
Write it like it’s from a founder.
Example: “Hi, it’s Gavin from In-box.”
Add a 20% off offer, include urgency (e.g. “expires in 72 hours”), and use an auto-apply discount link if you’re on Shopify.
Why plain text?
📬 Higher inbox placement
👀 Better open rates
💰 More eyes = more chances to convert
Step 3: Follow up 48 hours later.
This is where things get clever.
In Klaviyo, schedule your second email with “determine recipients at send time” enabled.
That way:
✅ People who didn’t open the first email get the second
❌ People who did open are automatically excluded
No need to create a second segment. Let Klaviyo handle it for you.
Results?
We’ve seen this re-engagement flow reawaken 30–50% of otherwise dormant subscribers — and drive a measurable lift in revenue within 3–5 days.
If you’re sitting on a cold list, don’t delete it.
Re-engage it.
Need help setting this up?
This is what we do at in-box.co.nz — strategy, segmentation, and retention-driven email flows that convert.
Check out the video here.
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