Revamp.

Personalised emails at scale are the way things are going.

That’s the future with AI in the email marketing space.

Before I start this, I just want to say, Revamp did not pay for this newsletter, and I don’t get anything out of this, but it’s something worth sharing.

If you think about our traditional flow approach to all emails, we typically split flows up based on people's behaviour. For example, if someone adds a shoe to their cart, we send people down an abandoned cart flow that speaks to shoes. That’s just common sense (even though I know a lot of businesses don’t do this).

What Revamp allows you to do is insert code into an email that allows you to, at scale, send personalised emails based on that same condition. But they can do it for every product.

Their tool will pull information from your site and the reader, and script an entire email specifically for that reader.

They can even pull things like the city the reader is in.

Imagine this: A reader in Denver sees some shoes that you sell.

Revamp can take that information, script and email automatically that goes out to the reader saying something like:

‘These Solomens would look amazing while hiking in the Denver mountains. Here is why…. etc’

You get the idea.

These emails are going to scale so much quicker than everything else out there.

Which email do you think will perform better? This one above, or the generic abandonment reminder.

You guessed it.

Check it out, it’s worth a visit: click here

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Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here