Rewards... but for other people

A lot of poeple use discounts to get a customer who has already ordered once to make a second or third purchase. But what if, instead of rewarding a customer with a discount for themselves, we rewarded them with a discount that they could send to a friend?

In This Email You Will Find:

• Rewards... but for other people

• I just discovered something new

• What I Have To Sell You

Rewards... but for other people

Here is something we are trying with a client of ours…

Step 1 - Customer places an order

Step 2 - This triggers an automation that sends them an email letting the reader know that they are two orders away from unlocking a reward

Note, this is a subscription-based business model, so our goal is to keep people subscribed for a longer period. We found that those who kept their subscription for 3 renewal periods tend to stay on for a significant period after. So our focus is getting people to that magic number of three.

Step 3 - Customer places a second order

Step 4 - Triggers an email that clearly lets the reader know they are 1 order away from a reward

Step 5 - Customer places third order

Step 6 - Triggers an email that delivers two things. The first is some sort of discount towards their next order for the reader. The second and more important reward that is delivered is a discount code that is more than the welcome series offer that the reader can send to a friend. Now, ensure this discount is only valid for first-time purchases to prevent the same person from using it themselves

What this does is allow us to leverage existing customers’s (who we know love our business based on how many times they purchased) network with a focus on then acquiring a new customer. The great thing about this is that, assuming the friend of the customer buys, we are able to save a bunch of money on ad spend to acquire a customer, while at a discounted rate, who has a high likelihood of demonstrating similar purchasing behaviour to that of the original customer who triggered the automation in the first place.

The reason we interlaced two incentives is because we needed the purchaser to also have something for themselves as well as for a friend, and we didn’t want them to feel misled leading up to the giving of the discount with the comms in the build-up emails.

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I just discovered something new

Last week, I made a new hire at In-box.

I had this new hire conduct an audit (which you can see here) on an account.

The audit was awesome… like… better than what I could do, and doing it at a faster speed than I could.

I sent the audit to the client and organised a call to go over it with the client, the new project manager, and me.

Something popped up, though, and I couldn’t make the meeting, but my project manager could.

Meeting time comes and goes.

My project manager sends me a message

‘Seems like client x wants to sign a retainer’

Light bulb moment

I don’t need to be involved in every step of the business.

Hell… to grow this company, it is essential that I am not.

If I can find enough A players, who can care about their work and the company they work for… that is where the future of my company lies.

It’s in the team.

My Referral Program

What I Have To Sell You

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin