Steal from Drunken Elephant

I've been putting together a bunch of lead magnets for social media, but I wanted to share this one directly with you.

This link will take you directly to the free file (yes, I know it's going to show my Skool community, but it's in there):

In that file, you're going to see a bunch of emails from Drunken Elephant, but I really want to point out some cool things directly within their welcome series.

These are the three things that make this flow stand out from the rest.

1. Put the discount at the top

In the first email, show the discount code right away. Do not hide it at the bottom. People signed up to get the code, so make it easy to see.

2. Keep things simple.

This brand sells a lot of products To make it easier, they group them into 4 categories:

• Moisturisers

• Serums

• Masks

• Cleansers

This helps people find what they want quickly.

3. Share the brand story in the last email; they talked about why the company started. This helps people feel connected to the brand. When people feel connected, they are more likely to buy later.

Copy this style.

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