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- The Great Sign-Up Form Lie
It seems like the most popular SAAS companies in the e-commerce space are pop-up form companies, which is wild because outside of zero party data, there really is much improvement that is needed in relation to what is already there. But people buy it because they do not know what a good product actually looks like… and it’s not their fault.
In This Email You Will Find:
The great sign-up form lie
How I am growing my list
Tech Spotlight
What I Have To Sell You
The great sign-up form lie
I talk about this a bit, but it needs to be reiterated…
If a company is able to say ‘we increase sign-up form conversion rates’ and they are using identical forms to those of Klaviyo in terms of design, there is something wrong with their software.
The reason a software like Alia is able to have sign-up forms that convert at twice the rate of a Klaviyo form is NOT because their software is twice as effective at convincing people to join your newsletters, it’s because…..
DRUM ROLL PLEASE
Their software is targeting people who are already on your list.
Yep, people who have already subscribed to your newsletter are getting shown a 10% off discount code twice to sign up, and if the coupon codes are unique, which means you are unnecessarily giving away your margin.
Sure, it makes their tool look amazing because if you are paying attention to the conversion rates of the forms in isolation, it obviously would.
But if you are paying attention to the overall store revenue… you miggggght see a different picture.
Just a tip, the conversion rate of the forms themselves doesn’t really matter, it’s the number of people who go on to make a purchase after that that really counts.
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How I am growing my list
On the note of list growth, I wanted to share how I am growing my own.
Note, I think there is a difference in B2B and B2C when it comes to list growth for the sake of list growth, so I am putting more emphasis on growing my list for my own agency compared to the level of emphasis I would put on, say, an e-commerce business.
Number 1 - Lead Magnets
I would say the single biggest contributor to the growth of this newsletter has been both paid and free lead magnets across socials that speak to my ICP. Check them out here:
Lead Magnet (LinkedIn)
Lead Magnet (Twitter)
Number 2 - YouTube
Every day, I am putting out new videos on YouTube with a subtle CTA to join my newsletter.
Number 3 - Bios
Across my Twitter and LinkedIn, there are opportunities to subscribe to my newsletter in my bio
Number 4 - Sign-Up Forms
I have put a lot of work into SEO this past year. As a result, we get traffic that comes to our website and then signs up for the newsletter via one of our pop-up forms.
Number 5 - Meetings
If you book a meeting with me, you will join the newsletter.
Monthly Tech Focus
Aimerce remains one of the only software programs I consistently recommend and implement across most of our clients.
In a really simple form, these guys allow you to track your subscribers for longer, which means you can recover more abandoned actions that would normally be missed, think AB cart or browse abandon.
I can confidently say that for my clients, we recovered tens of thousands of dollars worth of otherwise missed revenue. I even recorded a video breakdown of how this tool works: click here
For those wondering… yes, the thumbnail makes me cringe
My Referral Program
What I Have To Sell You
Check out some of the guides I put together:
Master outline of every flow of an e-commerce business needs: click here
ChatGPT prompts for 6 automations: click here
Editable design files that you can copy and paste for your own business/agency: click here
Make more profit with your next email sale: click here
My strategy for making money as a consultant: click here
639 different swipe files for email and sign-up forms: click here
Thanks for tuning in!
Cheers,
Gavin