This has been my point for years...

I'm going to try to do two things with this newsletter.

• I'm going to make a point about building in public.

• I'm going to do it while promoting my My Free Skool community.

I have been talking for years about the importance of building in public.

For the past three years, I've been:

• posting daily on LinkedIn

• posting two to four videos a week on YouTube

• posting twice daily on Twitter

• publishing two newsletters every single week

• Posting weekly blog articles.

And just like this newsletter here, I don't actually talk as much as you would think, about email marketing.

I would honestly say about 50% of my content focuses on email marketing, and the other 50% is talking about my business and what I'm learning.

I do this because I want you guys to feel a connection to me and my business, so that when it comes to you hiring me for email marketing, you already know who I am and that you can trust me.

It works

How do I know it works?

At the time of writing this, I released my free Skool community 24 hours ago. Off the back of that launch by just posting once on LinkedIn, without spending a single dollar on ads, we're currently sitting at 50 members, which is roughly a new member every 27 minutes. By the time you're reading this, the membership is probably already at 100 and something (check it out):

Off the back of building a brand in public, I'm able to leverage that and get marketing done without having to spend a dollar. And all of my marketing is significantly more effective because it's much more tied to the relationship that we've built. When you build in public long enough, and you build a following, and you give enough information for free, when it comes to the 'ask', people are willing to say yes.

I think every single person should have a newsletter and should be posting about what they do in their day-to-day life.

I have so many email marketers say, "Well, what more can I talk about? Most of the email marketing topics are already covered”, and honestly, they're kind of right, which is why it's so important to actually share about who you are.

People are signing up to my Skool community not because it is the best free community out there for email marketing, but because it's my community.

For three years, I built a brand that makes people feel connected to me just by talking about what I do on a day-to-day basis and as a result, when I have something to actually pitch, getting to ‘yes’ is so much easier.

Build a newsletter.

Build in public.

Post on LinkedIn.

Post on Twitter.

Post on YouTube.

Build an organic following.

I guarantee you it will pay off in the years to come.

Oh, and most importantly, join my free Skool community

Today’s sponsor

Me! Join my Skool community to learn everything and anything about email marketing.