What's Gavin working on?

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I am working on something pretty cool right now.

I have been pumping a bunch of my time over the past couple of months into a Skool community where I am going to condense everything when it comes to campaign strategy, automations, sign-up forms and audits, into one place.

Like they say, if you spend enough time in the agency space, you inevitably end up building a course

What the hell is a Skool community?

So, if I had to boil this down into as short a description as possible, a Skool community is a place where people record what they know about a topic, create classes on it and put it behind a paywall. They then have the added functionality of calls, whereby students can ask the teacher questions on a regular basis about anything related to the community itself

So that is what I am doing.

I am creating a course that focuses on the following key aspects of email marketing:

1. Account setup

2. How to build sign-up forms that convert and grow your list

3. How to build automations

4. How to build an effective email campaign strategy

On top of that, I am thinking of hosting daily calls where the students can ask me questions and I can give them feedback, so I can gradually make the course better.

Why am I doing this?

Because I want money and I need a house to live in, as, unlike some of my friends, I won’t be inheriting anything.

Who is it for?

I was thinking about this part a bunch.

I am charging $1,000 per year for access to the course and essentially, me for a whole year. When you think about the fact that I am charging $250 an hour for my own time, I think that is a pretty good deal.

But who can afford $1,000 a year? The reality is, this community will be for two types of people:

• Those who want to build up email marketing capacity for their own e-commerce business

• Those who are selling email marketing as freelancers or agencies and want to get better

Why do I think this will work?

I know there is an appetite for this. I see it almost daily with comments on my YouTube channel with people asking me to link them to a course, which, up until next month, I do not have.

Also, if I look at my YouTube, I know about 10k people per month (based on the views on my channel), who are actively looking for solutions to email problems that I solve. If I can direct all those questions into one channel, where everything is targeted, streamlined and systematically solved from top to bottom… I think we have a business on our hands.

Plus, everyone else’s email marketing communities are dated.

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Resources to help with your email marketing

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here