You are paying too much for Klaviyo

Hello everyone.

Hopefully, your Friday/Saturday morning has gone very well!

I'm writing this email on a Friday afternoon as my dog continues to bark at every single noise that occurs outside my door… It’s lovely.

Here is a photo of her after she took a shower… And yes, I do think this needs to be included in my email marketing newsletter.

In today's email, I'm going to talk about how you can reduce your Klaviyo bill.

Nine times out of ten, the accounts that I audit are paying way too much for Klaviyo, and it's simply because of Klaviyo's billing feature, in that they charge for active profiles as well as emails sent. Most businesses are never reaching out to their entire active database and instead are reaching out to a subset of engaged users.

This is the correct thing to do.

However, Klaviyo is not really going to bring this up, because it means they make more money…. duh

In the video below, you're going to see a full breakdown of a strategy I use to both get sales from these unengaged segments, along with an attempt to re-engage them, followed by a strategy that you can then use to lower your overall bill from Klaviyo. This video is like 10 minutes long, and it can save you hundreds, sometimes even thousands, of dollars.

If you have eight minutes, which I know you do, you should watch it.

Watch the video below:

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