This NEVER Works

This week, I am going to give you a list of everything that I have tried when it comes to email that honestly… never worked

In This Email You Will Find:

• This NEVER works

• Weekly tech spotlight

• My webinar

• Resources to help with your email marketing

This NEVER works

I was talking to someone who reads this newsletter regularly, and he said one of the reasons why he likes to read is that I share my honest takes on things.

If I recommend a software, it’s because I have honestly used it. If I don’t recommend it, it’s because I have honestly had a bad experience with it. Take a look at my post about Mailchimp last week, for example.

So this week, in that spirit, I wanted to share everything that I have tried to use that just has not worked for me and why. Here we gooooo:

Number 1 - Mailchimp…. SORRY I had to say it. The platform blows, look at last week’s post to see why: click here

Number 2 - Any sort of AI email builder. I have tried a bunch of these, all of which promise ‘instant email creation with the help of AI.’ They promise the ability to simply give the software a few prompts, and all of a sudden, you will have a beautiful email that your audience will love.

I have yet to see this be the case. The images come out weird, the text is flat, and the placement of the text on the images almost always contrasts weird. Now, these tools can be used, but as an agency, they have to either save us time or create creative that is better than what our designers can create.

Number 3 - Retention.com… This tool promises to reveal who visits your website and reveal their email address, and allows you to email them even if they have not opted in.

While our favourite email marketer, Chase Dimond, used to recommend them and is a part-owner in the company, the only thing I have seen this tool do is increase people’s spam complaint rates and trash the deliverability.

Number 4 - Any sort of sign-up form tool that promises to increase your sign-up form conversion rate. Pro tip… that metric does not actually matter, what matters is how many people convert after the sign-up form submission, not how many people enter their email address. These tools are optimising for a metric that really does not affect the bottom line of a business.

Now, I am sure there are more, but for the time being, this is my list.

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Weekly Tech Spotlight

This week, I wanted to bring focus back to Aimerce.

One of the really cool things these guys just released is Klaviyo billing protection.

If you’ve ever wondered whether you’re secretly overpaying Klaviyo every month, you are probably right.

I myself have seen well over 100 brands overpay for their Klaviyo account for profiles that… will never engage with email.

So Aimerce built a fix.

With Aimerce Agents, you can:

• Detect inflated sends and unengaged profiles

• Get a recap of your email and SMS usage

• Downgrade your Klaviyo plan with confidence

• Recover lost revenue with a winback flow

All in under 30 seconds, straight from the Chrome extension!

Click here, I highly recommend the tool.

Join my webinar

There is still time to get onto the waitlist for my webinar.

On July 10th, I am going to host a webinar that focuses on how to grow and monetise your own newsletter.

You can register here.

In this webinar, I am going to break down exactly how I and you can:

• Grow a newsletter through viral giveaways

• Monetise a newsletter through sponsorships

• Hire excellent staff

• Close high-paying clients

My newsletter is easily the biggest asset I have for In-box.

I love it.

I want to teach you how to create your own.

My Referral Program

Resources to help with your email marketing

 Check out some of the guides I put together:

• Master outline of every flow of an e-commerce business needs: click here

• ChatGPT prompts for 6 automations: click here

• Editable design files that you can copy and paste for your own business/agency: click here

• Make more profit with your next email sale: click here

• My strategy for making money as a consultant: click here

• 639 different swipe files for email and sign-up forms: click here

Thanks for tuning in!

 Cheers,

Gavin